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This entry was posted on Monday, February 11th, 2008 under Mobile Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Volumes in mobile advertising have become interesting for the first time. At the Mobile World Congress happening in Barcelona today, AdMob Inc. announced that they served 2.4 billion impressions in January’08 (up roughly six-fold since January’07).
The iPhone is expected to reach ~5% of ad impressions by early 2008. This is much higher than the number of iPhones as a percentage of total cell phones. Although this news is pormising, the iPhone was conspicuous in the last position on the chart.
Other interesting companies to watch out for : Nokia/Enpocket , Ad Infuse Inc. , Amobee Inc. , Medio Systems Inc.
