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Product placement in music videos has been around for a while now.

Product placement specialist firms like Propaganda GEM (P-GEM) are increasingly placing products in Music Videos. P-GEM has placed products in movies and TV shows. Sex and the City, Will and Grace and George Clooney wearing Lacoste throughout the entire movie of Syriana are some of the works of P-GEM.

As product placement moves to music videos, brand marketers are laying a lot of emphasis on “Hands-on or featured use of the prodiuct” while making sure that the product goes well with the genre of the music.

Blue Flame Marketing and Advertising is a company owned by the Rapper and hip-hop mogul Sean Diddy. Blue Flame has a long and impressive client list that includes includes Versace, Nike, Pepsi, Foot Locker, Bentley and much much more. With names like Puff Daddy, Puffy, P. Diddy and Diddy, Sean Diddy is a brand and product himself and he has blurred the line between music and products. He has truly blended his screen character, music, dance moves and his acts and antics with the many products that feature in his videos.

Hip Hop is big for product placement. New York Times on September 2, 2002 published an article : “Hip-Hop Sales Pop: Pass the Courvoisier And Count the Cash“. The mini economy of Product Placement in music videos is so alive and buzzing that one wonders if there is more to Bruce Springsteen’s -’Cadillac Ranch” and Prince’s “Little Corvette”.

Here is a video of Sean Diddy in Busta Rhymes - Pass the Courvoisier. Watch the cognac bottle.