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According to Nielsen, product placements in Television has significantly declined on cable television from January to June 2008. Nielsen surveyed 11 networks which reported that product placements decreased by 14%.My reasons for why this happened :

Falling TV Viewership. Since the WGA strike, TV viewership numbers have steadily gone south while viewership for Internet shows has steadily increased.

Internet shows grow in number and popularity. Product placement and branded entertainment is moving online. We have seen a great many examples of this in the neat past.

Product Placement and Branded Entertainment might be movig online, but the most influential product placements are still on TV : American Idol, Oprah, Hell’s Kitchen, and Biggest Loser. This is however only a matter of time before Product Placements in Online Video become more powerful than the ones on TV. This is bound to happen as more and more viewers move online for their entertainment.